Technical SEO Director
A highly accomplished and results-driven Technical SEO Director with over a decade of progressive experience in optimizing digital presence and driving substantial organic growth for diverse global clients. Specializing in advanced technical SEO strategies, server log analysis, and comprehensive content optimization, I excel at building and leading high-performing teams while consistently delivering measurable improvements in organic revenue, traffic, and keyword rankings. My expertise spans strategic planning, cross-functional collaboration, and effective communication, positioning me to significantly enhance search visibility and achieve ambitious business objectives.
Technical SEO
Consultwebs
Dec 2022 - Present
Currently driving technical SEO strategies for Consultwebs, focusing on enhancing organic search performance and site architecture for legal clients.
Founder / Technical SEO Consultant
Picardes
May 2013 - Present
Founded and actively manage Picardes.com, a personal website dedicated to contributing advanced technical SEO knowledge and insights to the professional community.
Director of SEO
Reflect Digital
May 2022 - Nov 2022
Directed comprehensive SEO strategies and managed client relationships as Director of SEO for Reflect Digital, driving measurable organic growth for key accounts.
Freelance SEO
Upswing
Feb 2022 - Apr 2022
Provided specialized freelance SEO consulting for Upswing on a 3-month contract, delivering targeted optimization solutions and strategic recommendations.
Director of SEO
BoostRoas
Feb 2018 - Jan 2022
Led the SEO department at BoostRoas for four years, overseeing strategic initiatives and team development to drive significant organic growth for diverse clients.
Freelance SEO Consultant
Freelance SEO
May 2013 - Jan 2018
Provided independent SEO consulting services to diverse clients, focusing on improving organic search performance and online visibility through tailored strategies.
Google Analytics 4 Basics & Advanced
LinkedIn Learning
Mar 2023
Becoming Indistractable
LinkedIn Learning (Nir Eyal & Arianna Huffington)
Jan 2023
Technical SEO
LinkedIn Learning (Dana DiTomaso)
Dec 2022
Google Sheets
LinkedIn Learning (Jess Stratton)
Dec 2022
SEO by Google's Danny Sullivan
LinkedIn Learning (Danny Sullivan)
Dec 2022
Ranked 1st on Sparktoro Trendings
Sparktoro
Jan 2022
Achieved top ranking on Sparktoro Trendings, demonstrating significant influence and recognition within the digital marketing community.
Judge, Global Digital Excellence Awards
Global Digital Excellence Awards
Jan 2020
Appointed as a judge, leveraging extensive industry expertise to evaluate and recognize excellence in global digital marketing.
Young Search Professional of the Year
MENA Search Awards
Jan 2019
Recognized for outstanding contributions and professional excellence in the search marketing industry within the MENA region.
Young Search Professional of the Year Finalist
European Search Awards
Jan 2019
Acknowledged as a top finalist for exceptional performance and innovation in the European search marketing landscape.
What I Learnt from Analysing 7 Million Log File Events
Screaming Frog
An in-depth analysis of 7 million log file events, providing insights into advanced technical SEO strategies and their implications for website performance.
How To Avoid All Thin Pages with A Few SEO Rules
Medium
A practical guide on implementing effective SEO rules to prevent thin content issues and improve overall site quality and search rankings.
A Brief Analysis of the SEO Results of Memorial Day
An analytical review of SEO performance during Memorial Day, offering insights into seasonal trends and optimization strategies for holiday periods.
The Worst Technical & Content SEO Mistakes You Can Make
Medium
A comprehensive overview of critical technical and content SEO errors, providing guidance on how to avoid common pitfalls for improved search visibility.
What Happens If Canonicalizing E-Commerce Pagination Pages to the First Page
BoostRoas
An exploration of the implications of canonicalizing e-commerce pagination pages, offering strategic advice for optimizing large-scale online stores.
Migros & DeepCrawl (Lumar) SEO Case Study
Lumar
A detailed case study on the SEO success achieved for Migros using DeepCrawl (Lumar), highlighting strategies and quantifiable results.
Romanian , English , Turkish , Russian
SEO
Team Leadership
Project Management
Communication
Analytical Skills